With shopping, gift wrapping, decorating and more, the holidays are already hectic. Skip the baking. Give yourself the gift of OREO.
Snowmobile highlight videos are a dime a dozen. That’s why, when we were asked to launch Ski-Doo’s 2020 line-up, we tried something different. We turned a mountain into an escape room, choppered in 5 pro riders, and then left them to their own devices to solve a host of challenges and find their way home. Featured on Discovery. Done with Leo Gonzalez, Charlie Likely, and Dan Bache.
With every year that passes, the memories of our fallen heroes fade just a little bit more. This campaign is meant to change that. With PoppyStories.ca, every poppy has a story to tell you. Buy a poppy. Scan a poppy. Keep the memory of a courageous Canadian alive.
Bud Light wanted to be one of the first beer brands in Esports. But, beers and gaming don’t mix. So, we found an opportunity to own the time after games ended, and created GAME OVER with Bud Light - a live stream, on Twitch, that puts a twist on traditional sports highlight shows. Instead of celebrating moments of triumph, GAME OVER celebrates moments of defeat, decimation, and bloodshed - what every gamer, from Pro to Joe, is all too familiar with.
Now, gamers have a reason to drop their controllers, crack open a Bud Light, and savour the best UGC game-ending plays from every week.
It would be tough for Tourism Toronto to compete with cities like NY, Chicago, and LA with attractions alone. Thankfully, Toronto has something those cities don't: Canadian values at its core.
Like most charities, The Hospital for Sick Children can be overlooked during the hectic holiday season. We had to find a way to get people to take time out of their busy, stressful, tiring day to take notice and donate. How? By giving them a massive dose of perspective by showing what a sick child is going through that very same day. For nearly two months we ran an ad a day to remind people what was happening in the hospital right that minute. Shown here is the case study, a reel with 5 of the 45 daily commercials, and 5 print ads.
Until you've been to SickKids, it's hard to comprehend the staggering number of children in need of our help. In this short video, we set out to show all of the battles, victories, and unfortunate defeats that happen in that hospital on any given day.
Teen life is tough. The trouble is, most teenagers choose to bury their problems beneath a glossy veneer on social media.
That’s why we created “Unfiltered Posts”: a social media campaign designed to let teens know they can share with us what they can’t share with anyone else.
When McCafé got the their “100% ethically sourced” certification, they asked us to let Canadians know with a farm to cup story. So we did. We followed a single, tiny bean from the moment it was picked to the moment it was sipped.
Despite being a Canadian favourite, most people don’t know Dempster’s has been around for over 100 years. That’s a lot of lunches. Here are a few of them.
With its four-finger design, Kit Kat is known for being a shareable treat. So when the brand team asked us to design a business card for them, the solution was simple, a shareable card.
Tim Hortons sells 8 out of every 10 cups of coffee sold in Canada. But that doesn’t hold true for tea. Especially when it comes to Tim's specialty teas. We needed a commercial to not only show the wide variety of Tim’s tea flavours, but to position Tim Hortons as the tea experts they are.
